Viki Dress

Born in India. Meant for the World.
Since 2022

In a world of trends that shout, Mia Magell speaks in a whisper.

In 2022, from a quiet design studio in India, Mia Magell was born — not just as another fashion label, but as a vision to shift the narrative.

For too long, Indian craftsmanship inspired global runways, yet rarely did we see a homegrown Indian luxury brand stand tall on the world stage. Why should luxury only be imported, when it can be imagined and made right here — with heart, with history, with heritage?

Founded by Sumeet Seth, a seasoned name in high-street fashion and European collaborations, Mia Magell was built with a singular dream: to create a truly global fashion house — rooted in India, elevated for the world.

Every Mia Magell piece is a conversation between timeless Indian artistry and modern Scandinavian elegance — from exclusive hand-illustrated prints to free-flowing silhouettes that feel like second skin. Designed for women who lead with emotion and live with ease, our collections transition from sunrise coffee to sunset soirees, effortlessly.

This is not fast fashion.
This is slow emotion, worn beautifully.
Because true luxury doesn’t shout — it feels.